TEAM LIQUID SIGNS DUTCH DJ RUBEN DE RONDE AS BRAND AMBASSADOR

Esports organisation Team Liquid has signed international DJ, producer, and Twitch streamer, Ruben de Ronde, as a brand ambassador. 

Ruben, who hails from the Netherlands, collaborated on the January launch stream for Team Liquid’s Liquid+, providing the music for Liquid mascot Blue’s ‘elegant’ lift-off into space. You can catch Ruben’s streams as a Liquid ambassador at twitch.tv/rubenderonde. 

Ruben’s latest single, Lose Yourself, is now available on Apple Music and Spotify.

The collaboration with Ruben is just the latest in a string of music partnerships for Team Liquid, which have included a performance by Monstercat’s dance group, Half an Orange, at the Alienware Training Facility in LA, 100 Megaman Smash Bros. tournament featuring music by pop-rock band Anamanaguchi, and the Showstopper VALORANT showmatch in partnership with EDM music label, Armada Music.

AYO.NEWS says:

As esports and video gaming become ever more deeply embedded in contemporary culture, we’re seeing more and more music collaborations and crossovers. From major record label deals, like the one earlier this week between Warner Music and Esports Players League, and Astralis’ collaboration with Universal Music, to individual artists investing in esports organisations, like Ozuna’s recent partnership with XSET, we’re going to see way more of this, and that can only make the scene even more exciting.