LEOVEGAS LAUNCHES “BLUE GURU GAMES” STUDIO

iGaming operator LeoVegas is establishing its own game studio, Blue Guru Games.

The company says its new studio will develop games exclusively for LeoVegas, along with titles made available to other operators. Blue Guru Games’ first products are expected to be released in late 2021. 

Blue Guru Games has been set-up through LeoVentures, with LeoVegas Mobile Gaming Group owning 85% of the new studio. The company says its founding team has more than 20 years experience in gaming development, and it aims to release at least 20 games over the coming two years.

Discussing the new venture, Gustaf Hagman, Group CEO, LeoVegas, said: “For a long time we have created exclusive games with the help of external providers, but now the time is right to take the step to do game development entirely on our own.

“Drawing from our data and casino knowledge we will be able to drive innovation and create games that our customers truly enjoy. These may be everything from niche, local games for individual markets to broad international games. In addition, we will create games and unique characters that can be used in our marketing, which will build stronger loyalty to our brands. Having great flexibility in producing games is a competitive advantage, and it will also give us a new revenue stream over time.”

In addition to Blue Guru Games, LeoVentures has also invested in companies including CasinoGrounds, Pixel.bet, and SharedPlay. LeoVegas also recently acquired sports betting brand Expekt from Betclic Group.