ESE ENTERTAINMENT TO ACQUIRE DIGITAL MOTORSPORTS OWNER AUTO SIMULATION

ESE Entertainment (ESE) is set to acquire Ireland-based esports infrastructure company Auto Simulation Ltd, parent company of Digital Motorsports. 

Though the total value of the transaction has not been disclosed, it is known that ESE will be acquiring 100% of the issued and outstanding securities in the capital of Digital Motorsports, in a mixed cash/shares transaction – with shares of ESE priced at $1.48 USD each. 

Following the acquisition, Digital Motorsports, which offers infrastructure, technology, and support for sim racing esports, will continue to be operated by Niall Maher, founder and CEO, and its current staff. 

In 2019 Digital Motorsports represented Ireland at the inaugural FIA Motorsport Games in Rome, created a digital fan zone at the European Driftmasters Finals and launched their Virtual Race Academy at Mondello Race Circuit. They have worked with world champions across multiple disciplines from F1, WEC, WRC, Drifting, and more. 

The company has also signed contracts with the FIA-accredited Motorsport Ireland to host all of the national esports events, contributing to the possibility of representing Ireland at official FIA Digital Motorsport Games and the Virtual Olympics.

Discussing the deal, Konrad Wasiela, CEO of ESE, said: “We are excited to announce the anticipated expansion of our business with the proposed acquisition of Digital Motorsports. Our shared vision of becoming the number one global brand for esports in the motorsports industry was paramount in coming together to sign the LOI. We are excited to work closely with Digital Motorsports to build on their existing business, focusing on increasing revenue and profit margins.”

Niall Maher, CEO of Digital Motorsports, added: “We are excited to have agreed on this letter of intent to become part of the ESE family. We believe in Konrad and his team’s ambition to grow ESE into a billion-dollar-plus company. The visions of the two companies are aligned to take the top spot on the podium. We are really looking forward to leveraging the ESE infrastructure, technology and expertise to create something truly special. This will only benefit our customers and the wider sim racing community.”

ESE has been rapidly scaling recently, acquiring K1CK Esports Club, and entering a share purchase agreement with World Phoning Group Inc., Encore Telecom Inc, and subsidiary WPG. 

Just yesterday we reported that ESE had also partnered with Bitcoin Vault (BCTV), a cryptocurrency project operated by blockchain developer Electric Vault.