LEOVEGAS RELAUNCHES RECENTLY ACQUIRED EXPEKT IN SWEDEN

Following its acquisition of Expekt, one of northern Europe’s best-known sports betting brands, LeoVegas is relaunching the sportsbook under a new marketing concept. 

The new-look Expekt, which has been migrated to LeoVegas’ proprietary technical platform, Rhino, is initially launching in the Swedish market. 

Gustaf Hagman, LeoVegas’ Group CEO, commented: “It’s incredibly exciting for us as we launch the new Expekt today. The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”

LeoVegas’ acquisition of Expekt, from the Betclic Group, is part of its strategy to broaden its operations and place a stronger focus on sports betting.