GUILD ESPORTS NAMES SAMSUNG OFFICIAL DISPLAY PARTNER

UK-based organisation Guild Esports has announced Samsung as its Official Display Partner. 

The UK and Ireland partnership is Samsung’s first with a British esports organisation, and is set to last 12 months. 

Samsung will be providing monitors and displays for Guild’s newly launched Academy and additional monitors for the organisation’s professional players, content creators, and staff, along with LCD displays and LED signage for Guild’s future London HQ. 

The electronics brand will benefit from exposure across Guild’s social and digital content, featuring both pro-players and content creators, while the collaboration will also see VIP experience offered to fans. 

Michelle Tierney, Guild Esports Director of Commercial Partnerships, said: “We’re delighted to be partnering with a brand as prestigious as Samsung, further demonstrating the commitment to our audience by aligning with best-in-class brands throughout our partner family. Samsung is an ideal partner for Guild given its world-leading technology, focus on innovation and providing users with the best possible gaming experience.”

Damon Crowhurst, Display Head at Samsung Electronics UK, said: “Samsung is excited to be joining the Guild family and we look forward to delivering value to the gaming audience. From monitors to displays, Samsung is constantly striving to improve the user experience by harnessing new innovations resulting in total immersion, unrivalled game play and maximum comfort. This partnership shows continued commitment to gamers and the wider industry, offering fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the UK & Ireland.”