KINDRED PARTNERS WITH RELAX GAMING FOR UNIQUE LGBTQ+ AVATAR SPECIAL

Kindred is continuing to collaborate with Relax Gaming to create avatars exclusively for Kindred customers. 

This special collaboration results in the design of industry-first LGBTQ+ avatars exclusive for Kindred customers and springs from an internal Kindred Group network idea to celebrate the Pride Month.

The idea of designing unique LGBTQ+ avatars was developed in Kindred’s LGBTQ+ Network meetings. Following a discussion between Kindred and Relax Gaming, an avatar design like the exclusive HexaBingo/HexaPro avatars was developed. The LGBTQ+ avatars blend in with current avatar options but provide an alternative option for customers to present themselves online.

Gavin Hayward, Chief Human Resources Officer, Kindred Group, said: “The accumulative impact over time of these adjustments and inclusion is important for minority-identifying individuals and I am glad that we, as a company, can be a part of that. Internally it means Kindred employees can be proud to work for a diverse and inclusive company, whatever their gender or sexual identity. This is not a tick-box exercise for Kindred, this is aligned with our corporate values and our broader Diversity, Equity and Inclusion strategy. It might be seen as a small thing for many but we know it brings reassurance that most LGBTQ+ people don’t often see.”

Katharine Arnsby, Poker and Bingo Team Lead and a member of Kindred’s LGBTQ+ Network, added: “It’s amazing to work for a company that is open to suggestions like this. It’s a big world, and there are a lot of different people out there. I have been part of the LGBTQ+ community for many years, and I’m thrilled to see these acknowledgements of inclusion from the mainstream. The difference is vast from when I started in this industry 20 years ago, and it’s thanks to individuals and companies like Kindred driving change.”