GAMELOFT FOR BRANDS & ESL GAMING TURBOCHARGE IN-GAME ADVERTISING

Gameloft for Brands, a creator of gaming and gamified experiences, is partnering with the world’s largest esports company, ESL Gaming. 

The collaboration focuses on the fall 2021 season of ESL’s Mobile Open tournament, featuring Asphalt 9: Legends, and promises to offer advertisers new opportunities to connect with audiences. 

Players can register for the fall 2021 season right now, for the chance of making it through to the Finals and playing against the best talent from North America, Europe, MENA, and Asia Pacific. 

Both Android and iOS users can compete in a fully branded game mode offering incentivised video and on-track virtual OOH advertising solutions for sponsors. 

Kevin Rosenblatt, General Manager of Mobile at ESL Gaming, commented: “We’re thrilled to continue our great partnership with Gameloft and Asphalt 9: Legends. Gameloft has played an integral role in shaping our vision for the future of mobile esports, helping usher in a new crop of engaged players and eager brands.”

Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, added: “Through this new competition and our long-term partnership with ESL, we are putting eSports sponsoring solutions for brands to the next level! Gameloft for brands offers innovative in-game sponsoring solutions for brands to reach & engage their audience.”

Staying with Gameloft for brands, earlier this year, the company teamed up with Lamborghini and ESL Italy for the first Lamborghini Mobile esports competition for Asphalt 9: Legends.