ROGUE & KIA RELEASE 3-PART VIDEO SPOTLIGHT SERIES

South Korean motor company Kia is continuing to build its esports presence, releasing a three-part video series featuring players from the Rogue League of Legends team in the LEC. 

The series is part of a unique content collaboration between the car company and Rogue’s parent company, ReKTGlobal, that began in 2020 with a campaign featuring international music superstars Steve Aoki, Nicky Romero, and Imagine Dragons. The partnership also includes team transportation, branded events, and content collaboration. 

Inspired by the success of the previous collaboration, the new video series spotlights the stories of Odoamne, Inspired, and Hans sama, exploring what inspires them in their personal lives to drive for success in the esports arena. 

Overall, the campaign supports Kia’s Movement that inspires brand narrative, focused on futuristic style and technologically advanced vehicles. This narrative is also fueling the company’s partnership with French esports organisation Team Vitality, which was announced last week.