IMMORTALS UNVEILS “ZERO PROFIT PRICING” MERCH STRATEGY

Immortals, the US-based esports organisation and gaming brand, has thrown a spanner in the works, releasing a new line of merchandise with “zero profit pricing.”

According to the brand, its new Immortals Essentials line is consistent with its broader objective to lower barriers to entry for fans and brands keen to engage with esports and competitive gaming. 

As if a zero profit pricing model wasn’t enough to make an accountant sweat, Immortals has also committed to enhancing product quality and offering free shipping too. 

The Immortals Essential collection has been created in partnership with We Are Nations, and consists of a minimalist style, unisex line of t-shirts, hoodies, hats, and more, with prices ranging from US$17-40. 

Explaining the initiative, Immortals President & COO, Jordan Sherman, said: “We’re excited to announce our ‘zero profit pricing’ for the Immortals Essentials line. Immortals is contribution margin positive across all business units, which allows us to offer this merch line in a more accessible way to fans — while yielding zero profit to us.

“We want to consistently deliver value back to our new and existing fans, rewarding them for their passion and loyalty. Offering an enhanced product with zero profit and passing the savings on to these fans allows us to do just that.”

Alex Romer, We Are Nations CEO, added: “Immortals’ approach to merchandise is fresh and progressive within esports. We Are Nations is excited to collaborate with a forward-thinking organization like Immortals, eager to engage its partners and both new and loyal fans in this way.”

The Immortals Essentials collection is now available exclusively on the newly updated www.Immortals.gg at the new price point. Current merchandise available on the website, including the POINT3 collection, is discounted to align with Immortals’ accessibility-focused and fan-centric merch strategy.

AYO.NEWS says:

While a zero profit pricing model will certainly enhance accessibility, it also runs the risk of fueling unsustainable market expectations – which will inevitably hurt smaller organisations the most. We’ve seen it before with mainstream fashion retailers, with the ‘Primark’ effect.