AWARD POOL SEES “EXPLOSIVE” GROWTH: 115K NEW USERS & 2M VIEWS IN FIRST 2 WEEKS

Award Pool, the integrated platform that empowers brands, influencers and content creators to power up, grow, and engage communities with gamified play and NFT rewards, has reported “explosive” growth with 115,000 new users signing up and two million page views since its beta launch on 30 September, 2021. 

According to the platform, this growth highlights the early success and future potential of the platform and its ability to help brands and content creators gamify campaigns with social and in-game challenges catered to their communities. 

In addition, Award Pool will be launching The So.co Challenge, Music Reimagined! as the result of a previously announced partnership with So.co, a curated, image-based media platform that celebrates music, the related lifestyle, and associated cultural content. Together, Award Pool and So.co will promote a new opportunity for connecting musicians with fans by having them participate in challenges to earn points and NFT rewards, which will redefine the best strategies for audience growth and activation.  

Reuven Cohen, Founder and CEO of Award Pool, commented:“We are excited to see such opportunity and growth with the Award Pool beta and look forward to offering such opportunities to our partners and clients.” 

Award Pool is primarily designed to appeal to digital natives, particularly Gen Z, who appreciate both physical and digital rewards. Because this group doesn’t engage as frequently with traditional advertising channels, brands are having a difficult time connecting in a meaningful way. Award Pool solves this dilemma through its innovative new platform that allows users to participate in challenges, earn points, and redeem non-fungible token (NFT) prizes through an easy-to-use tool.

Award Pool has several additional upcoming challenges, including a partnership with the FC Tulsa football club. Fans will be asked to complete tasks, such as following the club’s profiles on social media and visiting specific pages on the team’s website, for a chance to win valuable NFTs and other prizes.