ENTAIN PUTS F1 FANS IN DRIVING SEAT WITH EXCLUSIVE MCLAREN RACING CONTENT

Entain, the global sports betting, gaming and interactive entertainment group, has announced exclusive McLaren Racing content for Formula 1 fans. 

The partnership between the team and Entain’s PartyCasino and partypoker brands launched at the start of this year’s F1 season with the Monaco Grand Prix in May. The company will now be running international TV adverts until the end of the season in late December, and is promising customers “special access to the McLaren F1 team” through the two gaming brands. 

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”

A range of new offers are also being launched to coincide with the new campaign, including Super Fan competitions, videos giving fans a look behind the scenes at McLaren Racing, and an exclusive free-to-play McLaren F1 game. 

Further exclusive content and experiences are also planned for 2022.

Dive deeper into the world of @McLarenF1 with Entain and even more exclusive content this #F1 season.🏁

To mark the next stage in our partnership, we’re unveiling new and exciting experiences to our customers that are exclusive to our brands.

Read👉https://t.co/211KBf9e4j pic.twitter.com/lDa0OfBk32

— Entain (@EntainGroup) October 28, 2021