Metric Gaming, the Las Vegas and London-based B2B sports betting services provider, has partnered with oddsmaker Sports IQ to build and launch a full suite of next generation US sports betting products.

The partnership will see Sports IQ empower Metric Gaming to provide a one-stop service for NFL, NBA, MLB, and NHL products, along with collegiate variants. The service will be available as a simple price feed or a fully-managed turnkey service.

The companies say that the combination of Metric’s multi-tenant sports betting platform and Sports IQ’s proprietary modelling technology will deliver robust pricing and superior product features, and that they can be fully customised to individual operators’ requirements.

All major sporting codes should be available to customers in Q1 2020.

Discussing the news CEO at Metric Gaming, Martin de Knijff, said:

“We are delighted to partner with a company of Sports IQ’s calibre. The two businesses have similar DNA; we’re both committed to working at the sharpest end of industry, competing on quality and winning in the right way.

“These products will represent a sharp improvement on the current quality benchmark of US Sports products available, particularly for the nascent US market.”

While Co-Founder at Sports IQ, Omer Dor, added:

“We believe there is a new standard of expectation from suppliers to deliver innovative, reliable and best-in-class products.

“We are delighted to be working with an exciting company like Metric Gaming as they match our aspirations, and we recognize their huge potential to further disrupt the B2B sport betting market in Europe, the US, and beyond. We look forward to their new and existing clients benefitting from the Sports IQ suite of products.”