Ezekiel Elliot, the Dallas Cowboys running back, is the latest athlete to formally enter the world of esports, joining rapidly growing lifestyle gaming organisation XSET. Elliot...
EA SPORTS and the NFL have announced new details for the semifinals and finals of the first-ever EA SPORTS™ Madden NFL 21 Bowl: Draft Edition (Madden...
US-based gaming and entertainment holding company Subnation Media has partnered with Green Bay Packers player Marquez Valdes-Scantling to launch a new esports team. Trench Made Gaming...
The first-ever Pro Bowl: The Madden NFL 21 Edition, Presented by Verizon, has become the most-watched Madden NFL event of all time, generating 3.5M live views....
William Hill and Caesars Entertainment have entered a sponsorship deal with the NFL’s Indianapolis Colts. The partnership is the first joint deal with an NFL team,...
BetMGM has been announced as the first official sports betting partner of the NFL’s Tennessee Titans. The deal will see BetMGM, which is jointly owned by...
PointsBet has teamed up with the NFL’s Chicago Bears, as the team’s first ever sports betting sponsor. The partnership will see PointsBet granted full usage rights...
Las Vegas-based gaming solutions supplier Scientific Games has expanded its sports betting partnership with Betfred to the state of Colorado. Scientific Games will be supplying its...
Chiliz has entered a strategic partnership with marketing agency Lagardère Sports and Entertainment, as it eyes more European and North American clubs and teams. The Malta-based...
Metric Gaming, the Las Vegas and London-based B2B sports betting services provider, has partnered with oddsmaker Sports IQ to build and launch a full suite of...