Esports & Video Games
MADDEN NFL PRO BOWL IS MOST-WATCHED MADDEN EVENT EVER WITH 3.5M LIVE VIEWS
The first-ever Pro Bowl: The Madden NFL 21 Edition, Presented by Verizon, has become the most-watched Madden NFL event of all time, generating 3.5M live views.
A one-day competition featuring top NFL players and celebrities, the Pro Bowl racked up an incredible 3.5M live views, 9.3M minutes watches, and an average 121K combined average minute audience (AMA).
This makes it the #1 most-viewed event on digital platforms in Madden NFL history, the #1 highest viewed Madden live stream in NFL YouTube history, and the #6 highest viewed live stream in NFL YouTube history.
Notably, organisers say the Pro Bowl attracted younger fans to the NFL Network, with the reair of the event seeing a rise of 36% in 18-34 viewership compared to last year. The event also drove significant social media activity, with over 317K posts, driven by top viral moments like Marshawn Lynch breaking his chair in excitement, and Snoop Dogg’s running commentary.
Marshawn broke his chair celebrating the INT 😂 #ProBowl
WATCH LIVE: https://t.co/riFQzMVuwf pic.twitter.com/bHm04pjQf4
— NFL (@NFL) January 31, 2021
WATCH LIVE: https://t.co/riFQzMVuwf pic.twitter.com/6bBg08JYZt
— NFL (@NFL) January 31, 2021
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