ADVERTY TEAMS UP WITH WORLD HOCKEY MANAGER DEVELOPER GOLD TOWN GAMES

In-game advertising specialist, Adverty, has announced a strategic partnership with mobile game developer Gold Town Games (GTG).

The partnership will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games.

Both formats will be integrated with GTG’s popular World Hockey Manager game in the next few weeks, and the studio will also be integrating the technology into its upcoming titles slated for release later this year. 

Discussing the partnership Tobias Knutsson, CEO of Adverty, said: “We are thrilled to be adding GTG and World Hockey Manager (WHM) to our ever-growing library of high-quality games using our cutting-edge technology and patented viewability measurements. Developers are waking up to this opportunity to offer advertisers the chance to reach a well defined and attractive target audience – in this case comprised of ice hockey fans around the world.

“We are seeing a huge increase in demand for attractively designed in-game advertising to engage hard-to reach-audiences and look forward to working closely with GTG for many years to come.”

While Pär Hultgren, CEO of GTG, added: “We view in-game advertising as the most exciting opportunity in mobile game monetisation and are delighted to be working with a fellow Swedish company on realising the potential our current and future games hold in this regard.”

And, Thorbjörn Warin, Chief Supply Officer at Adverty commented: “Gold Town Games is an industry leader in sports management games for mobile platforms; and this news follows other exciting partnerships with the likes of Verizon Media and InMobi, as growing numbers of advertisers wake up to the power of our unique and unobtrusive ad offering which maximises brand exposure and publisher monetisation.

“Strong demand for advertising opportunities within the gaming vertical shows no sign of abating, with in-game advertising set to see tremendous growth in the coming months and years, alongside increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

World Hockey Manager will be live with seamless In-Play™ ads from Adverty in the next few weeks, with In-Menu™ ads arriving later in Q2.

AYO.NEWS says:

As we’ve said many times before, in-game advertising, when implemented via sophisticated platforms like Adverty, really is a game changer, adding real-world authenticity and engaging with potential customers at the same time, rather than annoying and distracting like most other advertising formats.  

Staying with Adverty, earlier this month the company was awarded the Trustworthy Accountability Group (TAG) Brand Safety Certified Seal, after demonstrating its compliance with rigorous brand safety standards.