CLOWN WORLD STRIKES AGAIN, ASA BANS LADBROKES TV ADVERT

The UK’s Advertising Standards Authority (ASA) has struck again, banning a television advert for Ladbrokes. 

After receiving a complaint that the advert, which was seen on 10 April 2021, displayed “socially irresponsible” behaviour, the ASA decided that the ad did indeed breach the CAP Code. 

Specifically, the advert featured a voiceover saying “I’m a nodder: up to the football, down to the app like a dog on a dashboard,” and then went on to show an apparently frustrated man, and nervous group waiting on the outcome of their bets. 

According to the ASA, this behaviour was akin to behaviour linked with problem gambling, and breached the CAP Code which states “ads must not portray, condone or encourage gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm.”

Explaining further, the ASA said: “Marketers should take care to avoid an implication of such behaviours, for instance, with outwardly light-hearted or humorous approaches that could be regarded as portrayals of those behaviours. Behaviours associated with people displaying or at risk from problem gambling included detachment from surroundings, preoccupation with gambling and mood swings (including highs and lows, irritability and shortness of temper).”

Responding to the ASA, Ladbrokes pointed out that the advert went through a thorough review and sign off, and that they had sought advice about a VOD version of the ad from the CAP’s own Copy Advice service. 

Furthermore, Ladbrokes said the concept of the ad was to present the feelings experienced around football matches, and none of the scenes depicted behaviour that the guidance highlighted as indicators of problem gambling. 

AYO.NEWS says:

As we’ve said many times before, the ASA’s approach to gambling advertising is now beyond farcical and venturing into Ministry of Silly Walks territory. While responsible advertising is crucial in all industries, they are now upholding complaints that are directed at the very core nature of the product itself – making a complete mockery of the entire purpose of advertising. 

It is time to be honest. If the ASA and their cheerleaders really think these kinds of ads deserve to be banned, then they should stop this charade, be honest, and call for a complete ban. Or, back off, get some perspective, and ditch their subservience to minority pressure groups and the poisonous “Nanny State” prohibitionist cancel culture.