Online gaming platform provider BtoBet has partnered with iLotto Solutions to launch a new lottery solution.

According to the company, flexibility, customisability and scalability have driven the development of the newly integrated lottery solution, which is able to integrate across retail, internet and mobile channels.

Despite the player-centric approach, the solution is said to allow licensees to take total control of their acquisition, conversion, retention and reactivation strategies, and simplifies management of multiple frontends.

CEO of BtoBet, Alessandro Fried, explained:

“The lottery solution is also very strong in terms of emerging markets, featuring not only a lightweight API, but also allowing operators to maximise on the opportunity of opening the international lottery scene to these emerging realities through fractions bets, which allow players to place more cost-effective bets specifically tailored for them by buying a fraction of a ticket,”

AYO.NEWS says:

BtoBet seems to be leading the way in terms of providing lightweight but attractive solutions for emerging markets like Africa, where although smartphone ownership and mobile internet access is rapidly growing, infrastructure still doesn’t have the capacity of developed nations.

Just a week ago, we reported that STM Gaming, BtoBet’s Certified Partner for Africa, had announced a cross-channel partnership with Nigeria-based operator RedsonBet (read more).

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.