FanDuel has entered a partnership with the NFL’s Pittsburgh Steelers, becoming the team’s official Daily Fantasy Sports (DFS) partner.

The agreement will see FanDuel’s Daily Fantasy Sports products promoted at the Steeler’s Heinz Field stadium and via marketing assets including LED and scoreboard video signage, in addition to radio, TV and digital advertising, right through the 2019/20 NFL season.

Commenting on the deal FanDuel CEO, Matt King, said:

“We truly admire the historical franchise the Steelers have built and Pittsburgh is an incredible sports town. Our Pennsylvania customers love their teams and players. By partnering with the Steelers, we’ll further deliver on our promise to engage fans and meaningfully grow our brand.”

While Pittsburgh Steelers vice president of sales and marketing, Ryan Huzjak, added:

“We’re excited to bring FanDuel into the fold as our official daily fantasy partner. We think Steelers fans will enjoy the FanDuel platform and the opportunity to compete for unique Steelers prizes.”

FanDuel’s mobile sportsbook went live in Pennsylvania in July, via a partnership with Boyd Gaming, and the operator has since started operations in Indiana and Iowa, and established a betting partnership with Major League Baseball (MLB).

AYO.NEWS says:

Staying with Daily Fantasy Sports, earlier today we reported that FanDuel’s arch rival, DraftKings, had been granted the first daily fantasy sports license in Iowa (read more). Both operators are clearly shaping up to dominate the emerging US real sports betting market in addition to the DFS markets.

Interestingly, the Pittsburgh Steelers are also invested in esports organisation Pittsburgh Knights (read more).

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.