888casino has extended its partnership with the NFL’s New York Jets to cover the 2019-20 season.
The deal includes extensive branding in the Jet’s 82K+ capacity MetLife Stadium, and New York Jets branding across 888 Casino’s website and app in New Jersey. The operator will also be promoted across the team’s fan websites and social media channels, and during radio coverage Jets games on 98.7 ESPN.
888casino will also be official game sponsor of the 21st October Monday Night Football game against current NFL champions, the New England Patriots.
Discussing the partnership renewal Head of Group Commercial Development at 888casino, Yaniv Sherman, said:
“The extension of the deal between the New York Jets and 888casino for a second year in a row only reaffirms our expansion efforts and reiterates the interest in online gaming within the US sports community.
“888casino already has a unique position in Nevada, Delaware and New Jersey for online gaming. The extension of the 888casino and Jets deal will continue to strengthen awareness of the 888casino brand and will aid the group’s growth strategy towards becoming a leading operator in the developing and potentially significant US online gaming market,”
While Senior Vice President of Corporate Partnerships at the New York Jets, Ian Lasher, added:
“We are proud to continue this partnership with 888casino in the gaming space allowing us to further engage and provide experiences for our fans in the mobile and digital world,”
AYO.NEWS says:
The fact that 888casino have extended what must be a very expensive deal for another season would imply it has been successful so far.
To think, it was only just over a year ago that PASPA was repealed, and now mainstream American sport is already awash with gaming and betting sponsorships! Only last week we reported that Kindred Group’s flagship Unibet brand has entered a multi-year sponsorship deal with the National Hockey League’s (NHL) New Jersey Devils (read more).
In fact, even retired NFL players are getting in on the gambling scene – just a couple of weeks ago AYO.NEWS reported that Inspired Entertainment, Inc. has entered an agreement with VEEPIO, the mobile technology arm of the NFL Alumni (read more).
AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.
