International betting operator Parimatch has launched a striking new advertising campaign featuring legendary mixed martial artist Conor McGregor.

The billboard campaign, called “ A new epic story”, is rolling out across the CIS region and features fifteen action shots of Conor. It is supported by a short video directed by Canadian Angelo Merten and filmed by French cameraman Charlie Bravo. It was shot over three days in Dublin and Kyiv.

Commenting on the campaign Parimatch CEO, Sergey Portnov, said:

“It is impossible to put Conor’s personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself – unpredictable and brutal, but always reliable and charged to win”

Shooting in Ukraine marked McGregor’s second trip to the country – in October Parimatch had hosted a press conference in honour of the MMA legend.

McGregor has a two-year personal endorsement deal, covering the CIS region, in place with Parimatch. It covers both promotional content and consumer activations, and has see the sporting icon join global boxing superstar Mike Tyson (read more) and UFC stars Alexey Oleynik, Petr Yan, and the Shevchenko sisters as brand ambassadors.

AYO.NEWS says:

As far as brand ambassadors go, Parimatch is really showing how things can be done! With icons like McGregor and Tyson representing the brand, the company is pulling no punches in making a powerful statement. And, what a video!

AYO.NEWS says features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited.