Las Vegas-based gaming solutions supplier Scientific Games has expanded its sports betting partnership with Betfred to the state of Colorado. 

Scientific Games will be supplying its full range of OpenSports retail solutions to power Betfred’s recently launched sportsbook at the Saratoga Casino in Black Hawk, Colorado. 

Commenting on the news SVP Sportsbook at Scientific Games, Keith O’Loughlin, said:

“Scientific Games are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the US.”

While Betfred Group COO, Mark Stebbings, added:

“OpenSports remains a core component of our US sports betting strategy. As we extend our presence across the US, the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology.”

Betfred agreed a partnership with the Saratoga Casino back in January this year, with the sportsbook going live earlier this week. It is the British company’s second US sportsbook to open, following one at the Grand Falls Casino, Iowa, in February. 

Staying with Betfred and Colorado, this week the operator also announced a new partnership with NFL team Denver Broncos. Betfred will benefit from in-stadium branding and other marketing opportunities, helping it establish itself in the state. There are also plans to create at betting lounge outside Empower Field at Mile High, the Bronco’s home stadium. 

Betfred has said it plans to open at least two other US sportsbooks before the end of 2020, including a Scientific Games powered one at Wind Creek Casino in Bethlehem, Pennsylvania.

Earlier this month Scientific Games boosted its fantasy sports offering through a partnership with UK and Greece-based FSI (Fantasy Sports Interactive).  

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