Academy and GRAMMY Award winner Jamie Foxx is to star in BetMGM’s new ‘The King of Sportsbooks’ brand campaign. 

A star of the comedy, movies, and music, Foxx will star in the BetMGM’s new campaign which was made in partnership with New York-based creative agency 72andSunny. The campaign, which includes a video ad featuring Foxx ‘levitating’ above the Fountains of Bellagio in Las Vegas, will roll out in the coming weeks. 

Discussing the campaign BetMGM’s Chief Marketing Officer, Matt Prevost, said:

“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM.

“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. 

“BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”

BetMGM is operated by Roar Digital – a joint venture between MGM Resorts and GVC Holdings. Within the last couple of months, BetMGM has announced high-profile partnerships with both NASCAR and the PGA Tour. 

AYO.NEWS says:

A Hollywood star ‘levitating’ above the Fountains of Bellagio in Las Vegas? Yep, now we’re seeing how sports betting advertising in the United States will evolve very differently to that in Europe! 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

All original content featured on this site is © Pentagon Digital Limited, 2020