IN-GAME AD PLATFORM ADVERTY EXPANDS REACH WITH VERIZON MEDIA DEAL

In-game advertising platform Adverty has announced a partnership with global media and technology company Verizon Media. 

The deal will see Adverty connect to Verizon Media’s Sell-Side Platform (SSP), enabling its unique and unobtrusive ad offering to reach wider audiences within gameplay, maximising brand exposure and publisher monetisation. 

Thanks to the integration, Verizon Media’s clients and partners will be able to access effective in-game advertising at scale, while Adverty will gain access to many more marketers looking to advertise within games through Verizon Media Ad Platforms.

A unified Demand Side Platform (DSP), Verizon Media Ad Platforms allows advertisers to plan, buy, and measure campaigns in premium content environments across every digital screen from mobile, to video, to Connected TV (CTV), to Digital Out of Home (DOOH), and Over the Top (OTT) through leading games consoles and in-game advertising. 

Discussing the news CEO and founder at Adverty, Niklas Bakos, said:

“We have been seeing strong demand for advertising opportunities within the gaming vertical. Still in its infancy, in-game advertising is set to see tremendous growth in the coming years and this development is a very important milestone in Adverty’s industry establishment.

“Verizon Media also has its own Demand-Side Platform (DSP), making this a particularly exciting partnership and integration. There is increasing recognition that our In-Play™ and In-Menu™ formats are the ultimate in non-intrusive brand advertising within the burgeoning gaming industry.”

While VP International Sales at Verizon Media, Kri Carlet, added:

“Our mission is to help people stay informed and entertained, enabling them to communicate and transact, while creating new ways for advertisers and media partners to connect.

“From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionising the next generation of content creation and engagement. We’re looking forward to bringing Adverty’s quality, premium ad opportunities within gaming as a media channel for our customers. It’s a huge opportunity for brands to meet their audiences in a highly engaging and growing environment.”

Staying with Adverty, last week the company strengthened its executive team with the appointment of Anders Rössel as Chief Financial Officer.

AYO.NEWS says:

In-game advertising is one of the most exciting opportunities for marketers right now, offering a way to connect with the massive global gaming community, while actually adding authenticity to in-game environments, rather than annoying viewers like so much other advertising does. 

If you’re interested in finding out more about Adverty and the possibilities offered by in-game advertising, don’t miss our exclusive interview with the company’s founder and CEO, Niklas Bakos, below. 

‘AYO.NEWS says’ features the opinion of the author and does not necessarily reflect the views of Pentagon Digital Limited or its affiliates or associates. 

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