YOUTUBE BANS MASTHEAD GAMBLING ADVERTS

YouTube has added gambling to its prohibited list for its masthead advertisements – the platform’s most prominent advertising placement. 

Specifically, the ban applies to “assets that depict or reference gambling-related content, including offline gambling, online gambling, online non-casino games, and social casino games.” 

Political, electoral, alcohol, and prescription drugs ads have also been excluded from the masthead placement. 

YouTube says the changes, which follow last year’s move to replace full-day masthead ads with more targeted adverts, purchased on a per-impression basis, will improve the user experience. 

The changes are effective immediately. 

AYO.NEWS says:

While this change, which only affects the most expensive prime YouTube real estate, probably won’t directly impact most gambling advertisers, it’s yet another sign that gambling content’s days on the platform are numbered.