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American artist, creative director, content creator, fashion designer and DJ, Heron Preston, has joined global esports organisation Gen.G. As an executive brand advisor, Preston will be...
Guild Esports has formally launched, with David Beckham and Blue Star Capital as investors. Guild is developing an esports talent pipeline in the UK, based on...
GRAMMY®-nominated house artist ZHU has been announced as the latest content creator to sign with Luminosity Gaming. ZHU is known for building his career off of...
Streaming platform Caffeine has signed an exclusive partnership with American rapper Offset. The agreement between 21st Century Fox-backed Caffeine and rapper and songwriter, Kiari Kendrell “Offset”...
Parimatch Africa has announced a partnership with Tanzanian singer Diamond Platnumz. According to Parimatch Africa, the singer has agreed to feature in a multi-channel marketing campaign...