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Overwatch League side Houston Outlaws has appointed Adam Hobbs as Executive Director of Marketing and Branding. Hobbs was previously Head of Marketing for Counter Logic Gaming...
US-based sports and fantasy betting operator DraftKings has signed Bryson DeChambeau as a brand ambassador. DeChambeau, who is ranked No. 6 in the Official World Golf...
Online sportsbook and casino operator 777.be has extended its contract with Belgium’s most famous Hollywood star, Jean-Claude Van Damme, through 2022. The operator will be launching...
Multi-pronged esports group WIN has announced a partnership with independent lifestyle marketing agency HypeLife Brands. According to the companies, the collaboration is aiming to help bridge...
Academy and GRAMMY Award winner Jamie Foxx is to star in BetMGM’s new ‘The King of Sportsbooks’ brand campaign. A star of the comedy, movies, and...
In-game advertising opens up new worlds of possibilities. With video gaming and esports now a dominant cultural phenomenon worldwide, in-game advertising is an exciting new frontier...
On August 11 at 15:00 CET one of the biggest registrars in Europe, Internet Vikings, will conduct a free webinar on efficient domain management. The event...
American artist, creative director, content creator, fashion designer and DJ, Heron Preston, has joined global esports organisation Gen.G. As an executive brand advisor, Preston will be...
Esports and gaming media and brand advisory company Subnation has announced three new executive hires. Chris Mann, formerly with Ultimate Media Ventures, has been appointed COO;...
NOVOMATIC has been ranked Austria’s second most valuable brand, behind Red Bull and ahead of Swarovski. The Austrian Brand Value Study 2020, conducted by the European...