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Authorities in Italy have hit search giant Google with a €100K fine for violating the country’s ‘Dignity Decree,’ which bans all gambling advertising. Google originally pledged...
The UK could be about to ban celebrities from appearing in betting and gambling advertisements. The Committees of Advertising Practice (CAP) has launched a public consultation...
Multi-pronged esports group WIN has announced a partnership with independent lifestyle marketing agency HypeLife Brands. According to the companies, the collaboration is aiming to help bridge...
Copenhagen-based sports betting media group, Better Collective, has acquired Atemi Group in a deal worth up to €44M. Atemi Group is one of the world’s largest...
Swedish in-game advertising platform Adverty has appointed Singapore-based The Scale Factory to drive commercialisation in Asia Pacific. Founded by Lars Bjoerge, former APAC EVP for Omnicom...
The UK Gambling Commission has partnered with social media giant Facebook, to cut the number of gambling adverts shown on the platform. According to the UKGC,...
Gambling operator Betsson Sweden has launched a new show production studio in Stockholm. Initially the new facility will be used to produce the SHL Playbook hockey...
Academy and GRAMMY Award winner Jamie Foxx is to star in BetMGM’s new ‘The King of Sportsbooks’ brand campaign. A star of the comedy, movies, and...
In-game advertising opens up new worlds of possibilities. With video gaming and esports now a dominant cultural phenomenon worldwide, in-game advertising is an exciting new frontier...
Paddy Power has apologised for using a homophobic slur in a marketing video. The Flutter Entertainment-owned betting brand is no stranger to controversial marketing, although its...