Luxury automaker Lexus is returning as sponsor of Esports Awards for the second year in a row. Widely regarded as the most prestigious night in the...
New York-based advertising agency DDB Worldwide is launching a dedicated esports and gaming network agency. According to the company, DDB FTW (For The Win) will be...
Fan engagement platform Espo has expanded its roster of team partners, welcoming Built By Gamers, Team BDS, and BOOM Esports. The three new teams will join...
California-based venture capital firm Griffin Gaming Partners has raised $235M USD for its gaming and tech-focused fund. Griffin Gaming Partners was founded in 2019 by Nerdist...
North American esports organisation Cloud9 has expanded its partnership with German sportswear giant PUMA. Cloud9’s latest line of PUMA apparel includes footwear silhouettes for the first...
GAMURS Group, the parent company of Dot Esports, has acquired gaming guides platform Pro Game Guides. The Australia-based esports media network has not revealed the financial...
UK-based video game developer and publisher Codemasters is set to be acquired by US-based Take-Two Interactive Software in a $980M USD deal. Though the two companies...
Online casino and sportsbook Betsafe has announced its first esports sponsorship, supporting Swedish organisation GODSENT. The three-year deal makes Betsafe the exclusive betting partner of GODSENT,...
Gaming peripherals brand HyperX has signed 25 new influencers and esports names as brand ambassadors. The company, which is a subsidiary of California-based Kingston Technology Inc.,...
Italian coffee brand Lavazza has entered esports through a partnership with UK-based organisation Fnatic. The partnership will involve the “Icons of Italy” campaign, bringing a custom,...